In the summer of 2010, three friends came together, each on their own personal journey towards health and well-being. Each had experienced their own detours and bumps along the road, but one powerful thing connected them together: juice
Carly, Hedi, & Hayden had all been positively impacted by incorporating cold-pressed juice and juice cleansing into their lives. And they wanted to share what they had discovered. Because they believed that the real secret to a healthy and happy life shouldn't be a secret at all.
Our founders created Pressed Juicery with one goal in mind, to bring delicious, premium, and nutritious juice to everyone. They did it by doing things that many health and wellness companies often forget:
Make it taste great. Make it simple.
Make it affordable. Make it for everyone.
Our Humble Beginnings
We started small, juicing every night and selling bottles out of our tiny Brentwood storefront in West LA. Over time we opened a few more shops, bought a truck, and every day helped more people find balance by adding this simple, easy step to their lives.
Our first three stores, left to right: Brentwood (opened 2010), The Juice Truck (opened 2010), West Hollywood (opened 2011)
Our Mission, Our Promise
Our mission at Pressed Juicery is simple: make high nutrition a realistic option for all people. We do this by focusing on what others often forget: Make it taste great. Make it simple. Make it affordable. Make it for everyone. Your testimonials give us the confidence that our products are meeting our mission. Yet even as we expand, food safety is our number one priority. As an industry leader, we have researched the latest technologies available that best keep our products safe without compromising great taste. In a field crowded with opinions and unqualified conjecture, we feel strongly about having actual science to support our decisions.
This is why we use an extra measure of food safety called high pressure processing for our cold-pressed products. High pressure processing is the most popular measure of food safety utilized in the cold-pressed juice industry and this process will allow us to continue our mission of providing highly-nutritious products which are both safe and delicious.
The process entails placing a bottle of juice into a cold chamber of water and applying pressure to it. This pressure is high enough to inactivate potential pathogens and other microbes while having minimal impact on vitamins, antioxidants and nutrition. At no time are our juices ever heated and this process is substantially different than flash pasteurization.
In order to ensure the nutritional integrity of our products were not compromised, we commissioned the UCLA School of Medicine to study the impact of the high pressure process on the nutritional value of our juices. The study showed that a range of Pressed Juicery juices that have been through the process exhibit high antioxidant activity and contain diverse phenolic compounds that can contribute to health benefits after their consumption. These studies were presented at the American Society of Nutrition Conference in December 2015. According to UCLA School of Medicine, “Pressed Juicery products are in general dense in nutrition, low in sugar, yet high in fiber and are a sensible way of consuming calories.”
To review a detailed abstract of the study please click here.
In addition, Pressed Juicery formed a medical and nutrition advisory board consisting of preeminent research physicians from medical schools such as Johns Hopkins Medical School. As with UCLA’s clinical findings, the medical board has independently concluded that Pressed Juicery’s juices that have been through the high pressure process provide significant overall health benefits. To meet our medical and nutrition advisory board please click here.
In summary, we can now confidently provide superior food safety while maintaining the nutritional benefits of our products. As we seek to provide high-nutrition to all people, and as we expand our business to support this goal, the safety of our products remains paramount. We cannot support our mission and help people enhance their lives by potentially putting them at risk to food-borne illnesses. This is especially important in light of recent events in the food industry and the frequency of food safety issues and recalls related specifically to agricultural produce.
As the pioneers of the minimally processed foods movement, we have taken great care and consideration to make the right choices for the products we offer our customers. Based on UCLA School of Medicine’s clinical studies of Pressed Juicery’s products, as well as our Medical Advisory Board’s research, we are confident that our products meet the high standards of nutrition, quality and taste that were established when Pressed Juicery was first founded.
Juicing has changed our lives. We do it because of how great it makes us feel – because it gives us a lift, floods our body with nutrients, and tastes amazing. We hope our juice inspires you and gives you the momentum you need to live a happier, healthier, and more balanced life. We know it has for us.
Carly de Castro: Letting go of yo-yo diets and rigid fitness routines, Carly discovered a more positive and balanced life through juicing. After losing her mom to cancer, Carly moved back home to Los Angeles and envisioned a business that would make nutrient-rich juice more accessible to all, particularly those with weakened immune systems.
Hayden Slater: A former fast food junkie, Hayden transformed his entire life by introducing juice into his diet, and has since lost over 60 lbs. Now feeling and living his best, Hayden has set a personal mission to promote health and healing to everyone, one juice at a time.
Hedi Gores: Born and raised in Los Angeles, Hedi has always strived to live a healthy lifestyle. But it was her role as a mom that led her to co-founding Pressed. Pursuing her passion, Hedi set out to create a place where people, especially kids, could incorporate healthy eating into their everyday lives.